ACCELERATING SAAS GROWTH IN EMEA 

  🇪🇺🚀📈

A sales consultancy coaching SaaS founders and sales leaders to accelerate qualified pipeline, recurring revenue and headcount in EMEA. 

about l&E

With a proven track record of succeeding in the region, L&E works with tech founders to deliver predictable revenue in EMEA 🙌

Our enriched understanding of the SaaS ecosystem, in addition to the sales-frameworks and talent profiles necessary for growth in EMEA, prime us to be your no 1️⃣ partner for reaching your ARR milestones.

From early stage start-ups to ramping scale ups, our advisors provide expert services in sales strategy, sales material creation for the new era, sourcing top sales talent and deploying sales methodologies to close bigger & better deals.

The Problem We're Solving

Less than 1% of b2b companies successfully scale in EUROPE FOR TWO REASONS: PEOPLE & PROCESS!

Building out a successful sales engine in EMEA from scratch is tough.
Re‑building the engine after flawed GTM plays and incorrect sales hires is even tougher!…… And will cost you hundreds of thousands of dollars! 📉

Land & Expand has been created by proven sales leaders who have scaled ARR from $0-$30 Million in Europe. Our mission is to help SaaS founders to either build their sales motion from the ground up, OR to successfully start & scale their EMEA operations by sourcing top leadership-talent in the region.

The Companies We're Helping

There are two types of clients we work with, Startups and Scale-ups.
WHERE does YOUR COMPANY FIT?

The Riser

Current Status

– Startup stage
– Determining product-market fit
– Limited sales resources

  Milestone Objectives

– Establish a repeatable sales process
– Acquire & onboard 100 customers.

 Service Model

SaaS/PaaS.

Employees

0-100

 Latest Funding Round

Seed, Series A

The Globetrotter

Current Status

– Scale-up stage

– Validated product market fit

– Unit economics are sustainable

Milestone Objectives

– Open & grow EMEA operations 

– EMEA to contribute 30% of total ARR

 Service Model

SaaS/PaaS.

Employees

100+

 Latest Funding Round

Series A, B, C or D

🤜 🤛

How we do it!

The Land & Expand strategy is one of the most prominent and effective methods for DEVELOPING great RELATIONSHIPS WITH CUSTOMERS.
The most important underlying component =
Trust.

The Riser

Land
  • Review and identify gaps with the current unit economics.
  • Align with the leadership team on Product, People & Processes objectives.  
  • Define market segment, target accounts and ICP.
  • Deliver pipeline generation & LinkedIn brand-building playbook.
Expand
  • Deliver sales playbook to increase ACV, reduce sales cycle and improve pipeline conversion rates.
  • Manage & coach deals from qualification through to close.
  • Deliver an interview programme for sales roles.
  • Hire and coach first  Account Executives

The Globetrotter

Land
  • Source Site Lead / EMEA GM, Regional Sales Directors or Senior Account Executives. 
  • Co-define the EMEA cultural objectives and ensure it aligns to the company culture . 
  • Determine revenue goals and metrics. 
  • Determine ideal hiring profile and timelines.
  • Define remote onboarding content & schedule.
Expand
  • Launch hiring process!
  • Launch effective remote sales onboarding (and conduct if necessary).
  • Onboard top GTM  talent remotely, or in EMEA HQ.
  • Coaching during rep-ramp to close larger ACV deals, faster!

See why clients & talent love working with us!

Let's Chat!

FROM VISIONARY LEADERS TO ASPIRING NEW TALENT, WE'D LOVE TO SPEAK WITH YOU!