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ACCELERATING SAAS GROWTH IN EMEA
A sales consultancy coaching SaaS founders and sales leaders to accelerate qualified pipeline, recurring revenue and headcount in EMEA.
about l&E
With a proven track record of succeeding in the region, L&E works with tech founders to deliver predictable revenue in EMEA 
Our enriched understanding of the SaaS ecosystem, in addition to the sales-frameworks and talent profiles necessary for growth in EMEA, prime us to be your no 
partner for reaching your ARR milestones.
From early stage start-ups to ramping scale ups, our advisors provide expert services in sales strategy, sales material creation for the new era, sourcing top sales talent and deploying sales methodologies to close bigger & better deals.
The Problem We're Solving
Less than 1% of b2b companies successfully scale in EUROPE FOR TWO REASONS: PEOPLE & PROCESS!
Building out a successful sales engine in EMEA from scratch is tough.
Re‑building the engine after flawed GTM plays and incorrect sales hires is even tougher!…… And will cost you hundreds of thousands of dollars! 
Land & Expand has been created by proven sales leaders who have scaled ARR from $0-$30 Million in Europe. Our mission is to help SaaS founders to either build their sales motion from the ground up, OR to successfully start & scale their EMEA operations by sourcing top leadership-talent in the region.
The Companies We're Helping
There are two types of clients we work with, Startups and Scale-ups.
WHERE does YOUR COMPANY FIT?
The Riser
Current Status
– Startup stage
– Determining product-market fit
– Limited sales resources
– Determining product-market fit
– Limited sales resources
Milestone Objectives
– Establish a repeatable sales process
– Acquire & onboard 100 customers.
Service Model
SaaS/PaaS.
Employees
0-100
Latest Funding Round
Seed, Series A
The Globetrotter
Current Status
– Scale-up stage
– Validated product market fit
– Unit economics are sustainable
Milestone Objectives
– Open & grow EMEA operations
– EMEA to contribute 30% of total ARR
Service Model
SaaS/PaaS.
Employees
100+
Latest Funding Round
Series A, B, C or D
🤜 🤛
How we do it!
The Land & Expand strategy is one of the most prominent and effective methods for DEVELOPING great RELATIONSHIPS WITH CUSTOMERS.
The most important underlying component = Trust.
The Riser
Land
Review and identify gaps with the current unit economics.
Align with the leadership team on Product, People & Processes objectives.
Define market segment, target accounts and ICP.
Deliver pipeline generation & LinkedIn brand-building playbook.
Expand
Deliver sales playbook to increase ACV, reduce sales cycle and improve pipeline conversion rates.
Manage & coach deals from qualification through to close.
Deliver an interview programme for sales roles.
Hire and coach first Account Executives
The Globetrotter
Land
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Source Site Lead / EMEA GM, Regional Sales Directors or Senior Account Executives.
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Co-define the EMEA cultural objectives and ensure it aligns to the company culture .
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Determine revenue goals and metrics.
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Determine ideal hiring profile and timelines.
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Define remote onboarding content & schedule.
Expand
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Launch hiring process!
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Launch effective remote sales onboarding (and conduct if necessary).
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Onboard top GTM talent remotely, or in EMEA HQ.
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Coaching during rep-ramp to close larger ACV deals, faster!
See why clients & talent love working with us!
Love It! 👏
Sara
Founder, Dublin
"L&E have been fantastic to work with. Dave and his advisors took time to really understand the problem our technology solves, and instantly introduced tactical improvements to our GTM approach which increased the volume new prospect meetings almost overnight. They have not only coached us on how to run deal cycles in a highly effective way, but they were able to identify & solve gaps in our demand generation funnel too, which has allowed us to create an exciting sales engine that we did not have before". 
Thank you! 🥰
