ACCELERATING SAAS GROWTH IN EMEA
A sales consultancy coaching SaaS founders and sales leaders to accelerate qualified pipeline, recurring revenue and headcount in EMEA.
With a proven track record of succeeding in the region, L&E works with tech founders to deliver predictable revenue in EMEA
Our enriched understanding of the SaaS ecosystem, in addition to the sales-frameworks and talent profiles necessary for growth in EMEA, prime us to be your no partner for reaching your ARR milestones.
From early stage start-ups to ramping scale ups, our advisors provide expert services in sales strategy, sales material creation for the new era, sourcing top sales talent and deploying sales methodologies to close bigger & better deals.
The Problem We're Solving
Building out a successful sales engine in EMEA from scratch is tough.
Re‑building the engine after flawed GTM plays and incorrect sales hires is even tougher!…… And will cost you hundreds of thousands of dollars!
Land & Expand has been created by proven sales leaders who have scaled ARR from $0-$30 Million in Europe. Our mission is to help SaaS founders to either build their sales motion from the ground up, OR to successfully start & scale their EMEA operations by sourcing top leadership-talent in the region.
The Companies We're Helping
There are two types of clients we work with, Startups and Scale-ups.
WHERE does YOUR COMPANY FIT?
How we do it!
The Land & Expand strategy is one of the most prominent and effective methods for DEVELOPING great RELATIONSHIPS WITH CUSTOMERS.
The most important underlying component = Trust.
Review and identify gaps with the current unit economics.
Align with the leadership team on Product, People & Processes objectives.
Define market segment, target accounts and ICP.
Deliver pipeline generation & LinkedIn brand-building playbook.
Deliver sales playbook to increase ACV, reduce sales cycle and improve pipeline conversion rates.
Manage & coach deals from qualification through to close.
Deliver an interview programme for sales roles.
Hire and coach first Account Executives
Source Site Lead / EMEA GM, Regional Sales Directors or Senior Account Executives.
Co-define the EMEA cultural objectives and ensure it aligns to the company culture .
Determine revenue goals and metrics.
Determine ideal hiring profile and timelines.
Define remote onboarding content & schedule.
Launch hiring process!
Launch effective remote sales onboarding (and conduct if necessary).
Onboard top GTM talent remotely, or in EMEA HQ.
Coaching during rep-ramp to close larger ACV deals, faster!